PRIVACY POLICY

Effective May 23, 2016

Ritual is committed to protecting its visitors' and Users' privacy. The following Privacy and Cookie Policy outlines the manner in which Ritual Technologies Inc. (hereafter "Ritual", "we", or "us") collects, uses, discloses and otherwise manages personal information, including in connection with our website www.ritual.co (the "Website"), our mobile customer application (the "App") and our on-demand services (collectively, the "Service"). Please review the following carefully so that you understand our privacy practices.

If you have questions about this Privacy and Cookie Policy, please contact us at privacy@ritual.co.

DEFINITIONS

"User" means a person who has signed up and is registered with Ritual for the use or potential use of the Service.

"Restaurant" means the local business having sole responsibility for receiving and preparing orders for the User.

GENERAL

Ritual cares about the safety of children. Because the Service is not directed towards children under 18, they are not allowed to register with or use the Service, or provide personal information. We do not knowingly collect personal information from anyone under the age of 18.

OUR COLLECTION & USE OF YOUR INFORMATION

REGISTRATION

When you register as a User, we will collect your name, email address, picture, country, language, password, mobile phone number, IP address, MAC address, and your credit card number, expiry date and security code. We will use this registration information to create and manage your Ritual account, to administer any sign-up bonuses, and as otherwise set out in this Privacy Policy. We may deactivate your account if we suspect that you use our App or Website to commit fraudulent or illegal acts or if you violate our terms of use.

GEO-LOCATION INFORMATION

Ritual requires your consent to track geo-location for use of the App. Your mobile device may inform you when geo-location is tracked by displaying the GPS arrow icon. When you use the App through your mobile device, we will track your geo-location information, on a real time basis. We use this information to allow you to view the Restaurants in your area that are close to your location and to understand your distance and estimated arrival time at a Restaurant for the purposes of determining when an order should be placed. We may also use this real-time geo-location information to address User or Restaurant support, technical, or business issues that may arise in the course of your use of the App. If you contact Ritual customer service while an order is in progress, and it is necessary to use your real-time geo-location information to address your question, our support personnel will seek your consent before consulting your real-time geo-location.

ORDERS

In addition to the collection and use of your geo-location information set out above, when you place an order through the App or Website, we provide your first name and last name as well as the details of your order to the Restaurant that accepts your request for an order so that the Restaurant can fulfil your order and identify you upon arrival.

If you choose to upload a photo to your Ritual account, your photo will be viewable by the Restaurant who is fulfilling your order so that the Restaurant is able to verify your identity. You may replace your photo at any time by logging into your account.

ORDER-RELATED NOTIFICATIONS

If you have placed an order through the App, we may send you push notifications to your mobile phone to let you know the ongoing status of your order. If you do not want to receive push notifications you can always withdraw your consent by changing your settings via the settings page of your mobile telephone.

If an issue arises while processing your order (e.g. if a café has run out of skim milk and you ordered a skim milk latté), Ritual may contact you via text message to alert you to the issue. Standard text message and data rates may apply.

PROCESSING PAYMENTS

When you register as a User, your credit card information is provided to our payment processing provider Stripe Payments Canada Ltd., in order to process payments for your orders. Ritual only stores the last four digits of your credit card number, the credit card type, the expiration number, your postal or zip code and the country. We use this information to prevent fraud.

COMMUNICATIONS & MARKETING

We will use the contact details you provide when you register in order to send you a welcoming email to verify your username and password, to communicate with you in response to your inquiries, and to send you Service-related announcements, for instance, if our Service is temporarily suspended for maintenance.

Ritual may also use your contact details to send you general updates regarding Ritual news, special offers and promotions. You may at all times opt-out of receiving these updates by following the instructions in each of our communications.

If you are on our email list, we may also use your email address to display tailored advertisements on websites and other platforms. You may opt-out of receiving such tailored advertising by calling 1-855-489-8722

MANAGEMENT INFORMATION AND STATISTICAL DATA

Ritual uses your personal information in an anonymized and aggregated form to closely monitor which features of the Service are used most, to analyze usage patterns and to determine where we should offer or focus our Service. We may share this information with third parties for industry analysis and statistics.

JOB APPLICATIONS

If you wish to apply for a job on our Website we will collect personal information such as your name, email address, phone number and additional information such as resume. We use the information collected within this area of the Website to register and process your application, to determine your qualifications for the position for which you have applied and to contact you.

SURVEYS

We may offer you the opportunity to participate in one of our customer surveys or research. If you choose to participate, we use the optional information and survey results to help us understand our customers and to tailor and enhance our service offerings, and promotions.

PUBLIC FORUMS

The Website and the App may offer publicly accessible blogs and community forums. We will use your personal information such as your name, email address, the messages or content you choose to post to administer and provide you with these services. You should be aware that any information you provide in these areas may be read, collected, and used by others who access them. To request removal of your personal information from our blog or community forum, please contact us at support@ritual.co

TECHNICAL INFORMATION

When you visit our Website, we may process technical data such as your IP address, visited webpages, the internet browser you use, your previous/next visited websites and the duration of a visit/session to enable us to deliver the functionalities of the Website. We use this technical data to manage the Website, for instance by resolving technical difficulties or improving the accessibility of certain parts of the Website. This way, we ensure that you can (continue to) find the information on the Website in a quick and simple manner. For this purpose we also use cookies. See below for our cookie policy.

When you use our App, we also process technical data such as your IP address, Device ID or MAC address, and information about the manufacturer, model, and operating system of your mobile device. We use this data to enable us to deliver the functionalities of the App, resolve technical difficulties, provide you with the correct and most up to date version of the App and to improve the function of the App.

OUR DISCLOSURE OF YOUR INFORMATION

SERVICE PROVIDERS

We may employ third party companies and individuals in Canada, the US or other jurisdictions to facilitate or provide certain services on our behalf, such as to process payments, provide customer support, provide geo-location information to our Restaurants, to host our job application form, to perform Website-related services (e.g., without limitation, maintenance services, database management, web analytics and improvement of the Website's features) or to assist us in analyzing how our Service is used. These third parties have access to your personal information only to perform these tasks on our behalf and are contractually bound not to disclose or use it for any other purpose. For additional information about the way in which our service providers treat your personal information, contact us as set out below.

SALE OF BUSINESS

We may transfer any information we have about you as an asset in connection with a proposed or completed merger or sale (including transfers made as part of insolvency or bankruptcy proceedings) involving all or part of Ritual or as part of a corporate reorganization or other change in corporate control.

LEGAL

Ritual and our Canadian, US and other service providers may provide your personal information in response to a search warrant or other legally valid inquiry or order, or to an organization in the case of a breach of an agreement or contravention of law, or as otherwise required or permitted by applicable Canadian, US or other law. Ritual may also disclose your personal information to the extent that this is legally required, or necessary for the establishment, exercise or defence of legal claims and legal process; to investigate or prevent actual or suspect loss or harm to persons or property; to detect, prevent or suppress fraud; or in the event of an emergency pertaining to your health and/or safety.

YOUR RIGHTS

You have the right to access, update and correct inaccuracies in your personal information in our custody or control, subject to certain exceptions prescribed by law. You may at any time request access, updates or corrections to your personal information by emailing us at privacy@ritual.co. You may also withdraw any given consent to certain processing of your personal information.

RETENTION

We will generally retain your personal information until you cancel your Ritual account or until it is no longer required for the purposes stated above or to otherwise meet legal requirements. If you wish to cancel your Ritual account or request that we no longer use your information to provide you services, please contact us at support@ritual.co. After deletion of your account, we will anonymize your data, unless this data is necessary to comply with a legal obligation or resolve disputes.

SECURITY

Ritual has taken appropriate technical, physical and organizational security measures to protect personal information in our custody and control against unauthorized access, use, modification and disclosure . For example, we use standard, industry-wide, commercially reasonable security practices such as encryption, firewalls and SSL (Secure Socket Layers) as well as physical safeguards at the locations where data is stored. However, as effective as encryption technology is, no security system is impenetrable. We cannot guarantee the security of our database, nor can we guarantee that information you supply won't be intercepted while being transmitted to us over the Internet. Any transmission of information by you to Ritual is at your own risk. We recommend that you do not disclose your password to anyone.

Third party links

Our Website or App may contain links to other sites that Ritual does not own or operate. Except as provided herein, we will not provide any of your personal information to these third parties without your consent. We provide links to third party websites as a convenience. These links are not intended as an endorsement of or referral to the linked websites. The linked websites have separate and independent privacy statements, notices and terms of use, which we recommend you read carefully. We do not have any control over such websites, and therefore we have no responsibility or liability for the manner in which the organizations that operate such linked websites may collect, use or disclose, secure and otherwise treat your personal information.

COOKIE POLICY

The Website uses "cookies". A cookie is a small text file that we place on your computer or mobile device to enable various features of the Website. You can change your cookie settings to accept or not accept cookies in your browser settings.

THE WEBSITE USES THE FOLLOWING COOKIE CATEGORIES:

Essential: Ritual uses cookies necessary to enable or enhance certain functionality of the Website, such as recalling your recent actions on the Website or remembering your Website settings. If you have cookies disabled in your browser, these cookies will be blocked. However, you may not be able to take advantage of all the features of our Website.

Non-essential: Ritual uses Google Analytics' cookies. If you have cookies disabled in your browser, these cookies will be blocked. Google Analytics is a web analysis service that is offered by Google Inc. Google Analytics uses cookies to analyze the usage of the Website by Users to give Ritual an insight in the way Users use the Website. You can find more information on Google Analytics here.

Advertising: We may use third-parties to serve advertisements on our Website and other third-party websites. These third-parties may use cookies and other technologies to collect certain information about your visits to our Website and other third-party websites (such as pages your visit and your response to ads) in order to deliver ads that are most relevant to you. To opt-out of this form of advertising, often referred to as online behavioural advertising, visit www.youradchoices.ca/choices.

CHANGES IN THIS PRIVACY POLICY

We may update this privacy statement to reflect changes to our information practices. If we make any material changes we will notify you by email and by means of a notice on the Website prior to the change becoming effective. We encourage you to periodically review this page for the latest information on our privacy practices.

CONTACT DETAILS

Please contact our Privacy Officer if you have any questions or comments about this Privacy Policy, you wish to access, update, and/or correct inaccuracies in your personal information, or you otherwise have a question or complaint about the manner in which we or our service providers treat your personal information. You may contact our Privacy Officer by email at support@ritual.co

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